E-Commerce Strategy

Developing an online shop or eCommerce store is not about coding, it's about understanding
the business needs and entire eco-system of the brand online as well as offline.

Step 1 / 4

Business Analysis: Needs & Objectives

Understand your business processes and needs. Identify the pain points and get a clear picture of what worked and what didn’t work?

This is not only about your online business, it is about your entire retail business both online and offline.

A proactive digital strategy and well-defined positioning are essential if you want to stand out in your market.

Key Elements of the Business Analysis

  • 360 view of the business workflow within your organization (Fulfillment, Returns processing, Omnichannel initiatives, Human Resource Planning)
  • Competitive Analysis + Benchmark
  • SWOT Analysis (Strengths / Weaknesses / Opportunities / Threats)
  • Profitability plan: margins, top line and bottom line
  • List ItemMarketing Strategy Analysis: Digital Marketing Strategy​
  • Strategic Planning
  • Marketing and Operational Investment Plan

Step 2 / 4

Vision, Objectives & Roadmap

A detailed governance and management roadmap that ensures that the plan becomes a reality.

The digital landscape has never been more complex, with things changing every day. It’s important to move and adjust quickly based on data and new technologies becoming available. That’s where our very own agile methodology, comes into play.

Together we will set OKRs, Objectives & Key Results framework for defining and tracking objectives and their outcomes. This approach will help us evaluate tangible performance and results.

STEP 3 OF 4

Strategy Implementation

Based on the needs and roadmap, comes the implementation of the actual e-commerce website. Your eCommerce platform will help you bridge the gap between how you sell today and what customers expect in the digital economy.

Key Elements of the Strategy Implementation

  • Platform Selection and Validation
  • Woocommerce, Shopify & Magento implementations
  • Revamping the platform
  • ERP Implementation
  • Pricing
  • Data Flow and Security
  • Multi-user profiles and interfaces
  • Support & Maintenance.
  • Analytics Implementation

STEP 4 OF 4

Review, Optimize & Repeat

We watch your metrics, then learn and optimize around your objectives.

Based on results, we carefully scale your campaign over time. Regular reports and check-ins keep informed and involved.

How can we help?

We will make sure that every dollar you spend on your next E-Commerce project has the best ROI.

Properly implemented, strategy for your E-Commerce business will help you offer a 360 experience to your customer both online and offline. 

A true omni-channel experience.

 

LET'S TALK